Jia's designer, Jia Li, grew up in Yunnan, literally "South of the Clouds", which is also the most diverse province of China, biologically, culturally, and ethnically. Influenced by the beautiful nature and the many minority groups dressed in laboriously crafted costumes, Jia grew up drawing and writing Chinese Calligraphy. At a young age, after some serendipitous discovery of a scant selection of fashion magazines at a local book store and awestruck by the dreamlike fashion creations, Jia started to have moments when images of fashion designs simply emerged in her mind so often and so spontaneously that her sketch book was never able to capture all the ideas that came to her mind.
In 2000, Jia obtained a Master of International Business degree from the Norwegian School of Economics and Business Administration. Her master's thesis was titled "Value Creation for the Fashion-Marketing Firms" which won top honors among all graduates. In 2005, she graduated from Fashion Institute of Technology in New York with Summa Cum Laude. After graduation Jia interned and worked at Anna Sui, Maggie Norris Couture, Macy's Merchandising Group, Perry Ellis International, and China Ting group to learn both the contemporary and couture side of fashion business.
Passionate about traveling and culture, Jia is constantly inspired by the sights and beauties that she encounters everyday. Jia also volunteers at and supports charities such as Reach The World, Breast Cancer Research Foundation and Diabetes Research Institute Foundation.